GUITAR CENTER EXECUTIVE TO LEAD INMUSIC INTO THE FUTURE
CUMBERLAND, RI USA (January 24, 2019)—InMusic, a global leader in music technology, music production, software and consumer electronics brands, today announced the appointment of Patrick Sullivan as President reporting directly to CEO Jack O’Donnell. Sullivan joins inMusic from Guitar Center Corporation and brings significant experience in merchandising music technology brands.
In his new role, Sullivan will lead inMusic’s dynamic team during a time of exploding growth across the enterprise’s growing roster of 16 companies that spans categories ranging from keyboards, electronic percussion, DJ hardware and software, recording hardware and software, live performance loudspeakers/studio monitors/headphones, amplifiers/media players/signal distribution, lighting and consumer electronics.
Sullivan joined Guitar Center Corporation in 2003, most recently serving as Vice President of Merchandising, overseeing the live sound, recording, keyboard, DJ, consumer electronics and software business divisions across all channels and properties, including Guitar Center Stores, Musicians’ Friend, M123.com and WWBW.com as well as Guitar Center’s B2B division of Professional Audio and Visual Design Install resellers.
Under Sullivan’s leadership, Guitar Center’s technology merchandising division strategically expanded its category portfolio, re-imagined the in-store interactive merchandising experience, and co-designed its highly-successful promotional marketing program.
“I am honored to take on this new role and look forward to partnering with Jack and our talented senior leadership team to continue the unprecedented growth trajectory of InMusic Brands. Together, we will dedicate ourselves to bringing game-changing technologies and instruments to our customers.”
InMusic (inMusic) is a family of 16 premier brands that includes AIR Music Technology, Akai Professional, Alesis, Alto Professional, Denon DJ, Denon Professional, HeadRush, ION Audio, M-Audio, Marantz Professional, Marq Lighting, MixMeister, Numark, Rane, Sonivox and Sound Switch. Committed to pushing the boundaries and challenging the status quo, each of inMusic’s brands is a leader in its field, providing cutting-edge products that incorporate and build upon the latest in engineering, design, and technology.